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Your Role at Avalon
The Avalon Sales Representative is an independent, commission-based professional responsible for generating and closing residential and commercial roofing and exterior projects. This role focuses on meeting with customers, identifying needs, presenting clear solutions, and guiding projects from initial contact through signed agreement. Sales representatives are expected to operate with professionalism, integrity, and accountability while representing the Avalon brand in the field. Success in this role comes from strong communication, accurate documentation, consistent follow-through, and a commitment to delivering a high-quality customer experience on every project.

About Avalon
Role Expectations & Responsibilities 00:00
What It Means to Be a 1099 Salesperson
Taking it to the next level: Mindset: 00:00
Taking it to the next level: The psychology of sales: 00:00

Sales Standards and Expectations

Sales Terms and Processes:
This section introduces the core sales terminology and structured sales process used by our team. Understanding these terms and steps ensures clear communication, consistent customer experiences, and a professional approach at every stage of the sales cycle. Team members will learn how leads move through the sales process—from initial contact and qualification to discovery, proposal, follow-up, and close. Emphasis is placed on identifying customer needs, communicating value, addressing concerns with confidence, and guiding customers toward informed decisions. By mastering these sales terms and processes, team members are better equipped to build trust, maintain consistency, and represent the company with professionalism and integrity while delivering solutions that align with each customer’s goals.

Sales Technology:

Sales person licensing:

GAF Learning Portal

Estimates and Contract Writing:

Pricing:

Finance 101:

Insurance 101:

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Taking it to the next level: Mindset:

Next-Level Sales Mindset

To take your sales performance to the next level, cultivate a growth mindset—the belief that skills, confidence, and results improve through effort, learning, and experience. Challenges and setbacks are viewed as opportunities to improve, not obstacles to success.

A next-level sales mindset means approaching each opportunity with confidence in the value you provide, staying focused on the customer’s needs, and committing to continuous improvement. Success comes from preparation, adaptability, and the discipline to learn from every interaction.

Key Elements of a High-Performance Sales Mindset

  • Growth Mindset: View mistakes and setbacks as opportunities to learn and improve

  • Positive Attitude: Approach each interaction with confidence, professionalism, and optimism

  • Customer-Centric Focus: Understand customer needs and tailor solutions accordingly

  • Continuous Learning: Stay informed on industry trends, products, and sales best practices

  • Goal-Oriented: Set clear, measurable goals and work consistently toward them

  • Resilience: Maintain persistence and focus, even after rejection

  • Adaptability: Adjust your approach based on customer feedback and market conditions

How to Develop This Mindset

  • Seek Coaching: Use feedback and coaching to strengthen skills and identify growth areas

  • Reflect on Performance: Review successful and unsuccessful sales interactions to improve future results

  • Visualize Success: Prepare mentally by envisioning confident, professional customer interactions

  • Practice Positive Self-Talk: Replace limiting thoughts with constructive, solution-focused thinking

  • Stay Engaged: Continue learning through training, industry resources, and peer collaboration

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