Your Role at Avalon
The Avalon Sales Representative is an independent, commission-based professional responsible for generating and closing residential and commercial roofing and exterior projects. This role focuses on meeting with customers, identifying needs, presenting clear solutions, and guiding projects from initial contact through signed agreement.
Sales representatives are expected to operate with professionalism, integrity, and accountability while representing the Avalon brand in the field. Success in this role comes from strong communication, accurate documentation, consistent follow-through, and a commitment to delivering a high-quality customer experience on every project.
Sales Standards and Expectations
Sales Terms and Processes:
This section introduces the core sales terminology and structured sales process used by our team. Understanding these terms and steps ensures clear communication, consistent customer experiences, and a professional approach at every stage of the sales cycle.
Team members will learn how leads move through the sales process—from initial contact and qualification to discovery, proposal, follow-up, and close. Emphasis is placed on identifying customer needs, communicating value, addressing concerns with confidence, and guiding customers toward informed decisions.
By mastering these sales terms and processes, team members are better equipped to build trust, maintain consistency, and represent the company with professionalism and integrity while delivering solutions that align with each customer’s goals.
Sales Technology:
Sales person licensing:
GAF Learning Portal
Estimates and Contract Writing:
Pricing:
Insurance 101:
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About Avalon
Avalon Building Concepts, Inc., incorporated in 1994, is the parent company behind Avalon’s family of brands. We operate under the DBA Avalon Roofing and Exteriors, which represents our core exterior construction operations.
Avalon Roofing and Exteriors provides residential roofing, siding, windows, gutters, and exterior repair services.
To better serve our customers and regional markets, Avalon operates several specialized divisions, each incorporated as its own LLC:
Avalon Restoration LLC
DBA: Avalon Roofing and Restoration
Insurance-focused restoration division
Avalon Remodeling LLC
Full-service remodeling division
Avalon Lansing LLC
Regional division serving the Lansing market
Avalon Construction LLC
Commercial roofing services
Each division operates independently while following Avalon’s shared expectations for quality, professionalism, and customer care. As part of the Avalon team, your role directly contributes to protecting homes, supporting customers, and strengthening our reputation across every market we serve.
throughout West Michigan. Our work is guided by a commitment to proper installation, clear communication, and setting accurate expectations from the first customer interaction through project completion.
With decades of experience, Avalon has built a reputation for professionalism, consistency, and doing the job right. Every team member—regardless of role or division—is responsible for upholding these standards and delivering a positive, reliable customer experience.
