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Your Role at Avalon
The Avalon Sales Representative is an independent, commission-based professional responsible for generating and closing residential and commercial roofing and exterior projects. This role focuses on meeting with customers, identifying needs, presenting clear solutions, and guiding projects from initial contact through signed agreement. Sales representatives are expected to operate with professionalism, integrity, and accountability while representing the Avalon brand in the field. Success in this role comes from strong communication, accurate documentation, consistent follow-through, and a commitment to delivering a high-quality customer experience on every project.

Sales Standards and Expectations

Sales Terms and Processes:
This section introduces the core sales terminology and structured sales process used by our team. Understanding these terms and steps ensures clear communication, consistent customer experiences, and a professional approach at every stage of the sales cycle. Team members will learn how leads move through the sales process—from initial contact and qualification to discovery, proposal, follow-up, and close. Emphasis is placed on identifying customer needs, communicating value, addressing concerns with confidence, and guiding customers toward informed decisions. By mastering these sales terms and processes, team members are better equipped to build trust, maintain consistency, and represent the company with professionalism and integrity while delivering solutions that align with each customer’s goals.

Sales Technology:

Sales person licensing:

Residential Builders Salesperson Licensing -Michigian 00:00
Process for getting licensed: 00:00
Studying for your test: 00:00

GAF Learning Portal

Estimates and Contract Writing:

Pricing:

Finance 101:

Insurance 101:

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Residential Builders Salesperson Licensing -Michigian

Michigan Residential Builders Salesperson License Information

Anyone who, for compensation, solicits or secures business for a residential builder or maintenance and alteration (M&A) contractor must be licensed to that residential builder or M&A contractor as a residential builder or M&A contractor salesperson. This includes commissioned salespersons, licensed builder or M&A contractors who refer a customer to another builder or M&A contractor for a referral fee, staff at home centers who both sell a product and contract for its installation on behalf of the licensee, and those individuals working in model homes to solicit customers for future construction. A salesperson may only be licensed to one builder or M&A contractor, so serving as a representative for several builders or M&A contractors is not permitted by law.

To be licensed as a salesperson, an individual must pass an examination and have the builder or M&A contractor submit an application for licensure. The license will be issued in the name of the salesperson and mailed to the builder or M&A contractor employing the salesperson. The builder or M&A contractor will display the wall license, and the salesperson will carry the pocket card. If employment is terminated, the residential builder or M&A contractor sends the wall license and pocket card to the department along with a statement, on company letterhead, stating the salesperson’s disassociation date and signed by the owner/qualifying officer of the employer.  The salesperson’s new employer then requests that the license be transferred, and a new wall license and pocket card are issued, showing the new employer. The transfer application can be found under Forms and Publications.

Special Considerations:

An individual who is currently licensed as a builder or M&A contractor (or who has been actively licensed in the past 3 years) can be licensed as a salesperson in the employ of another builder or M&A contractor (employee or independent contractor) without taking the salesperson’s examination. (An individual may have only one license as a salesperson.)

The residential builder or M&A contractor salesperson licensing is not the same as being a Real Estate salesperson. That real estate salesperson license is issued through the Board of Real Estate Brokers and Salespersons, and not the Residential Builder and Maintenance & Alteration Contractors Board. (A licensed real estate salesperson works for a real estate broker selling properties listed for sale with that broker. They do not sell for a residential builder or M&A contractor unless the builder or M&A contractor has listed a property with a real estate broker.)

Questions regarding licensing requirements should be directed to the Bureau’s Licensing Section at 517-241-9316.

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