Your Role at Avalon
The Avalon Sales Representative is an independent, commission-based professional responsible for generating and closing residential and commercial roofing and exterior projects. This role focuses on meeting with customers, identifying needs, presenting clear solutions, and guiding projects from initial contact through signed agreement. Sales representatives are expected to operate with professionalism, integrity, and accountability while representing the Avalon brand in the field. Success in this role comes from strong communication, accurate documentation, consistent follow-through, and a commitment to delivering a high-quality customer experience on every project.

Sales Standards and Expectations

Sales Terms and Processes:
This section introduces the core sales terminology and structured sales process used by our team. Understanding these terms and steps ensures clear communication, consistent customer experiences, and a professional approach at every stage of the sales cycle. Team members will learn how leads move through the sales process—from initial contact and qualification to discovery, proposal, follow-up, and close. Emphasis is placed on identifying customer needs, communicating value, addressing concerns with confidence, and guiding customers toward informed decisions. By mastering these sales terms and processes, team members are better equipped to build trust, maintain consistency, and represent the company with professionalism and integrity while delivering solutions that align with each customer’s goals.

GAF Learning Portal

Estimates and Contract Writing:

HOVER e360 is a platform that uses a smartphone or tablet  to take  photos to create 3D models of properties for the purpose of estimating and designing exterior home improvement projects: 

 
 
  • How it works: Users take photos of a property with a smartphone or tablet from various positions. HOVER’s patented technology then transforms the photos into a 3D model that includes measurements of the roof, walls, and windows. 
     
     
  • What it’s used for: HOVER can be used for: 
     
     
    • Estimating materials: HOVER’s measurements can help reduce guesswork and waste by providing a more accurate assessment of the materials needed for a job. 
       
       
    • Designing: Users can change the roof, siding, and windows using real materials from brands like GAF, JamesHardie, and Alside. 
       
       
    • Visualizing: Property owners can use HOVER to visualize a variety of shingle styles and colors before making a purchase decision. 
       
       
  • Sharing: HOVER’s 3D models can be shared with others. 
     
     
  • Exporting: Measurements can be exported in PDF, Excel, or other file formats