Your Role at Avalon
The Avalon Sales Representative is an independent, commission-based professional responsible for generating and closing residential and commercial roofing and exterior projects. This role focuses on meeting with customers, identifying needs, presenting clear solutions, and guiding projects from initial contact through signed agreement.
Sales representatives are expected to operate with professionalism, integrity, and accountability while representing the Avalon brand in the field. Success in this role comes from strong communication, accurate documentation, consistent follow-through, and a commitment to delivering a high-quality customer experience on every project.
Sales Standards and Expectations
Sales Terms and Processes:
This section introduces the core sales terminology and structured sales process used by our team. Understanding these terms and steps ensures clear communication, consistent customer experiences, and a professional approach at every stage of the sales cycle.
Team members will learn how leads move through the sales process—from initial contact and qualification to discovery, proposal, follow-up, and close. Emphasis is placed on identifying customer needs, communicating value, addressing concerns with confidence, and guiding customers toward informed decisions.
By mastering these sales terms and processes, team members are better equipped to build trust, maintain consistency, and represent the company with professionalism and integrity while delivering solutions that align with each customer’s goals.
Sales Technology:
Sales person licensing:
GAF Learning Portal
Estimates and Contract Writing:
Pricing:
Insurance 101:
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Creditworthiness:
the extent to which a person or company is considered suitable to receive financial credit, often based on their reliability in paying money back in the past.
All financing options will require the homeowner to fill out a credit application and will determine their ability to receive financing based on their creditworthiness.
Credit pull:
Credit will be pulled to determine creditwortthiness and it will likely be a hard pull.
A hard pull, also known as a hard inquiry or hard credit check, is when a lender reviews your credit report to assess your credit history and determine if you’re likely to repay a loan.
A hard pull can:
- Hurt your credit score, but the impact is usually small and many people’s scores recover within a few months
- Show up on your credit report for up to two years, but your score is usually only impacted for a year or less
- Be counted as one inquiry if you’re shopping for a new auto or mortgage loan or a new utility provider within a certain period of time
- Be an indication of risk, especially if you apply for several loans and credit cards in a short period
