Sales Psychology

Ray R
Last Update May 8, 2025
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Course Prerequisites

  • Please note that this course has the following prerequisites which must be completed before it can be accessed
  • cover2 SALES: The Process

About This Course

Definition: The study of how a customer’s state of mind impacts their buying decisions, emphasizing understanding the customer’s needs, wants, emotions, and motivations. This involves using principals from psychology to influence buying decision, such as understanding social behaviors and how the brain works. This knowledge will help you guide how and why customers choose to buy.

Learning Objectives

How to understand what a potential buyer fells and thinks and tailor your approach to fulfil their wants or needs.

Target Audience

  • Sales, Canvassing, Marketing

Curriculum

1 Lesson

Personality Traits

Understanding a buyers personality is where you start to understand how they make decisions.
Behavior Styles00:00

Your Instructors

Ray R

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