Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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About Lesson
What houses TO Knock
- Houses that look like they have NEEDS
- If it looks old
- Has significant damage
- Needs to replace the roof as a whole
(If there’s a home, we can’t find a need for, then move to the next)
There are times we will find homes that have just been built, remodeled, or a storm came through and they just got a whole new exterior. These are the houses we are talking about that we would be okay with passing on by.
Other than that, every house on that street needs to be knocked and marked in the canvass app.
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