Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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Weekly Hours
Weekly Hours throughout the year:
Winter Hours: 10-6
Spring Hours: 11-7
Summer Hours: 12-8
(Fill in current times on packet)
When working Saturdays, circle which Saturday you prefer to work (1st 2nd 3rd & 4th)
The highlighted area is the current time we are using. Just note the time changes as the seasons and weather changes.
* Please keep in mind we also participate in different events and shows which can and will be in the evenings and on weekends.
Examples: Home and Garden show in Grand Rapids and Lansing, Womans Expo, Ionia Free Fair, Food Truck Fridays and Coast Guard Festival.
These are not mandatory but a great way to have customers come to you verses you walking to the front door. We will have different activities for individuals walking by to participate in and draw them to our booth and get them talking about their home needs/wants! (Examples: Spinning wheel for prizes, Giant connect four, Tower Jenga, Kid games, Bubbles, Plinko board, and much more!)
