Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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Rebuttals
During the process you will run into pushback from the homeowner at times and you are going to need to be prepared to rebuttal. Stay direct and stay on the process when this happens.
Always remember to acknowledge the objection. Say the following and continue with your rebuttal:
“I can respect that…”
Your job is to overcome the objection and convince the homeowner to schedule the appointment. Most homeowners realize that they need a new roof, windows, siding etc. …. but they don’t want to be sold or bothered. Your job as an expert is to show them the urgency and that we are there to help with a solution. Then scheduled them for a no obligation estimate. All while setting our estimator up for success when they come out.
When telling a homeowner that we can respect that this means that we are not agreeing with them but kindly saying they are wrong, and they should still set an appointment with us. We don’t want to say “I understand …” because we are agreeing that they are right about not needing to set up an appointment right now with us.
