Lesson List Browse Q&A

Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.

Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior

Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers

Avalon Field Marketing Behavioral Policy
Understanding the core policy's

Field Marketing the Basics
Training and Continuing Education, Dress Code, Technology, Field Marketing Door Knocking Objectives, How Avalon Evaluates Field Marketers

Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles

Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive

Lead Generator Basics
Canvassing Basics

Locating Houses to Canvass 00:00
What we are targeting 00:00
Products/ Projects that we can do but not targeting while canvassing 00:00
What houses not to Knock 00:00
What houses to Knock 00:00
Lead Generator Basic Quiz

How a Shingle is Put Together
What to know about every layer of a Shingle

Identifying damage
How to identify damage to a roof

What To Look For
Examples of what to look for while canvassing

How to Approach the House
Knowing how to look, knock, and mark the house

Using the Slap System For Appointment Setting
Following the SLAP formula

Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door

Rebuttals
What to do when you run into push back

Extra Videos to Watch
Different looks on how to Canvas

Go to course home
Products/ Projects that we can do but not targeting while canvassing
About Lesson
Products/ Projects that we can do but not targeting while canvassing

We want to keep this all-in mind while canvassing because you will ask “Do you have any other projects in mind?” Even though you can’t see the interior of the house this should be brought up in conversations.

  • Insulation (Will target in the winter). Look for icicles and no snow on the roof when other homes have snow. 
  • Kitchen Remodels 
  • Bath Remodels 
  • Countertops
  • Flooring 
  • Concrete 
  • Decks 
  • Masonry 
  • Garage Doors 
  • Additions
  • Fencing
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