Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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“P” Present
Now that you have made a connection and found a need/want from the homeowner it is time to use this information to set the appointment.
“Mr. Williams I would hate to see you incur any further water damage in your home from the issues we are seeing up there. My Estimator will be in the area around this time tomorrow, does 1 pm or 3 pm work better for you?”
Take whatever information you have from them and assure them you have a solution, then set the appointment. Always give two times as an option. This only gives them the option to set an appointment at a specific time. The goal is to get all decision makers/homeowners present for the appointment. If they seem offended go ahead and set the appointment but attempt to set with all of them if possible. Confirmation and the estimator will attempt to reset as well but instructed to not offend anyone and run the appointment one legged if it will offend them.
This video below gives you an idea of what the whole process should look like. Note: There needs to be more questions asked and this is when the customer gives you zero pushback.
