Lesson List Browse Q&A

Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.

Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior

Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers

Avalon Field Marketing Behavioral Policy
Understanding the core policy's

Field Marketing the Basics
Training and Continuing Education, Dress Code, Technology, Field Marketing Door Knocking Objectives, How Avalon Evaluates Field Marketers

Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles

Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive

Lead Generator Basics
Canvassing Basics

How a Shingle is Put Together
What to know about every layer of a Shingle

Identifying damage
How to identify damage to a roof

What To Look For
Examples of what to look for while canvassing

How to Approach the House
Knowing how to look, knock, and mark the house

Approach 00:00
Knock the Door 00:00
If the homeowner does not answer… 00:00
Approaching the House Quiz

Using the Slap System For Appointment Setting
Following the SLAP formula

Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door

Rebuttals
What to do when you run into push back

Extra Videos to Watch
Different looks on how to Canvas

Go to course home
If the homeowner does not answer…
About Lesson

If the homeowner does not answer…

Mark it in the canvass no matter the result

Also make sure you always leave a door hanger if homeowners are not home!

  • When you are in the app and GPS is on it will take you to where you are standing. The house will have a small circle over it, and you click that. Once you select that you will choose what action was performed at the home.

 

  • There are numerous options from not home, door hanger left, as well as options to mark it that it is a good-looking house that needs something, so we know to knock it again. Make sure to choose the right action. If a home-owner tells you to never knock there again then mark it that way etc..

 

  • You will mark the house if you set an appointment as well. This is a way you can track the appointments you have set on your own. 

If they answer the door, you are now ready to SLAP them. 

 

********At Avalon We Use The “ SLAP ” System For Appointment Setting. ********

● Following the SLAP Formula: S ay hi and break the ice. L et them know why you are there
and make it relevant to their street/neighborhood. A sk open-ended questions. P resent to
their answers.

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