Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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About Lesson
Several factors can affect the aging of a roof, including:
Weather: Harsh weather conditions like strong winds, hail, snow, and ice can damage a roof. Weather changes like temperature and moisture fluctuations can also affect a roof’s longevity.
Sun Exposure: Long periods of sun exposure can cause a roof’s material to crack and fade over time. Ultraviolet rays can also accelerate roof deterioration.
Ventilation: Poor ventilation can cause shingles to age prematurely by not keeping them cool at the right temperatures. Proper ventilation can help regulate attic temperatures and minimize moisture accumulation.
Maintenance: Regular roof maintenance is important for a roof’s health and longevity. Poor maintenance can cause a roof to fail prematurely.
Mold or Moss Growth: Moss can retain water and moisture, which can lead to rot, bacteria, and mold growth. This growth can shorten a roof’s lifespan.

Roofs can sustain damage by a number of things, including:
Improper Installation: A roofing contractor who uses shortcuts or doesn’t care about doing the job properly can cause premature roof failure.
Weather: Heavy storms in the summer can bring debris and tree branches onto your roof, while high winds can loosen panels, flashing, and seams. In the winter, snow and ice can pile up on the roof.
Poor Maintenace: Not maintaining a roof can cut its life in half. Broken tiles can allow water to run onto the roof’s underlayment, which can break it down and cause leaks.
Wind Damage: Strong winds can blow off tiles or shingles, which can lead to holes and leaks. In severe storms, winds can blow off an entire roof.
Clogged Gutters: If gutters are clogged with leaves, water will pool on the roof instead of draining away. This can lead to rotting, leaks, and a weakened roof.
Infestation: Pests like termites, birds, and rodents can cause damage to your roof, including broken shingles, cracks, and holes.
Trees: A dying tree could fall on your roof, or strong winds could break branches and limbs that could collapse on your house
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