Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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Canvassing Terms
LEADS: A potential customer is identified and acquired through door-to-door promotions to those who show interest in a company’s service. (In-person contact methods)
Types of Leads:
1.) APPOINTMENT SET: The customer has agreed to a day and time for a representative to come to their home to perform an inspection and provide an estimate for repair.
NEXT DAY (ND): When the customer sets an appointment with you for the following day. If on a Friday and there is an appointment set for Saturday or Monday, it is considered a NEXT DAY.
2.) CALL TO SET (CTS): The customer has agreed to have someone call out from the phone room to set a time for a representative to come to their home to perform an inspection and provide an estimate for repair.
3.) CUSTOMER CALL IN: Either your interaction with the customer or leave leave-behind you left was the procuring cause of the customer call-in.
DEMO: The presenation/pitch of a product to a customer at a sales appointment.
NO DEMO: Appointment result: The sales rep is not able to provide a presentation/pitch (demo) a product to the customer.
DEMO RATES: The ratio or percentage of appointments that the sales representative can show the homeowners our product through a demonstration or presentation.
DEMO WORKING: A request to follow up with a customer after a sales appointment for the purpose of obtaining the sales.
ONE LEG: A sales appointment at which at least one of the decision makers is not present.
UNIVERSAL KNOCK: Refers to the specific rhythmic knock on a door, often associated with a musical phrase. Not just a plain normal knock. “knock knock knock…..knock knock”
ESTIMATOR: This is the terminology we use with homeowners versus saying “Sales Reversative”
SLAP:
S ay hi and break the ice.
L et them know why you are there and make it relevant to their street/neighborhood.
A sk open-ended questions.
P resent to their answers.
PITCH: In canvassing, a “pitch” refers to the short presentation a canvasser delivers when approaching potential customers at their door, highlighting the key benefits of their product or service and aiming to spark interest in making an appointment.
SCRIPTS: Is a structure guide that directs canvassers through their interactions with potential customers. This outlines key talking points, questions, and responses to ensure effective communication.
REBUTTALS: During the process, you will run into pushback from the homeowner at times and you are going to need to be prepared to rebuttal.
SIDE-STEPS: When the homeowner says these to you, before you can even get a word in.
OBJECTIONS: You were able to get your pitch out, or partially got it out.
