Approach

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Approach

Now that we know what to look for in houses, it’s time to talk about how the process starts

Looking the part!
By looking professional, this shows homeowners that you are important to talk to
Homeowners are more likely to open the door for someone who looks professional
Also, have your lanyard out and visible for anyone to identify you

What To Keep In Mind

Concrete
Egress windows
Counter Tops
Flooring
Fencing
Drywall/Paint
Full bathroom/Kitchen Remodel

Window Partials
Shingle/Flat Roof Partials
Siding Partials
Decks
Insulation
Masonry
Doors
Gutter Partials
Soffit and Fascia

Whole Roofs
Whole Siding (S&F only with siding)
Whole Windows
Gutters

Gutter
Roof
Siding

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Canvassing Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.

Field Marketing Employment Agreement General information and regulations of Avalon Roofing and Exterior

Avalon Employee Public Image and Customer Service Pledge Perception of the business that affects customers

Avalon Field Marketing Behavioral Policy Understanding the core policy's

Field Marketing the Basics Training and Continuing Education, Dress Code, Technology, Field Marketing Door Knocking Objectives, How Avalon Evaluates Field Marketers

Avalon Field Marketing Vehicle Use and Mileage Using company or personal vehicles

Avalon Field Marketing Training Schedule and Training Pay Understanding what Training will look like and how much pay you will receive

Lead Generator Basics Canvassing Basics

How a Shingle is Put Together What to know about every layer of a Shingle

Identifying damage How to identify damage to a roof

What To Look For Examples of what to look for while canvassing

How to Approach the House Knowing how to look, knock, and mark the house

Using the Slap System For Appointment Setting Following the SLAP formula

Scripts (Initial Contact Options) (S, L, A) Reference scripts to go by while at the homeowner's door

Rebuttals What to do when you run into push back

Extra Videos to Watch Different looks on how to Canvas

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It starts before you hit the curb by:

What To Keep In Mind

30 Miles (From Grand Rapids)

60 Miles (From Grand Rapids)

Anywhere (Over 120 miles needs Approval)

Repairs are NOT what canvassers promote:

Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.

Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior

Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers

Avalon Field Marketing Behavioral Policy
Understanding the core policy's

Field Marketing the Basics
Training and Continuing Education, Dress Code, Technology, Field Marketing Door Knocking Objectives, How Avalon Evaluates Field Marketers

Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles

Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive

Lead Generator Basics
Canvassing Basics

How a Shingle is Put Together
What to know about every layer of a Shingle

Identifying damage
How to identify damage to a roof

What To Look For
Examples of what to look for while canvassing

How to Approach the House
Knowing how to look, knock, and mark the house

Using the Slap System For Appointment Setting
Following the SLAP formula

Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door

Rebuttals
What to do when you run into push back

Extra Videos to Watch
Different looks on how to Canvas