Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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“A” Ask
You are on a fact-finding mission. Make sure to ask open ended questions like:
- “ How old is your roof?”
- “What are your concerns with the roof?”
- “When was the last time you had it inspected or performed general maintenance on it?”
- “Have you noticed these issues on your roof?” (If you can get them out, point out what you are seeing)
- “ Have you noticed it leaking in the house YET?”
- “How long have you owned the home?”
The last question is a highly important one as you want to make sure you are speaking to the homeowner or the main decision maker. The more information you can get about the product you are inquiring about the better chance you have of finding a hot button issue that will assist you in setting the appointment. Common things that homeowners should worry about are below. Anytime you can see and get them to see or realize these concerns you will have success setting the appointment. Common things that homeowners should worry about are below. Anytime you can see and get them to see or realize these concerns you will have success setting the appointment.
