Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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“S” Saying Hi/Hello
Your goal is to grab their attention and make a connection anyway that you can.
“Good afternoon, how is your day going?”
Having a positive conversion with the homeowners will give you better odds that they will set an appointment and not cancel then if you just say hi and keep it going. Talk to the homeowners about what they are cooking, what’s their favorite sports and teams, if they have plans for the weekend, anything in their yard like flowers or yard gnomes and etc. This will get them to open up and talk to you more which is key to setting those appointments.
(Comment on anything you might see around their house of interest and show you are interested in their home if you have the opportunity).
Your energy and positivity will be imperative when you are engaging a homeowner. Always smile and bring as much energy as possible. People will have a hard time turning down anyone that they enjoy speaking with.
