Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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Post Training – Goals and Pay
Individual Goals:
MINIMUM REQUIREMENTS:
18-25 doors knocked an hour.
(will depend on neighborhood density)
Knock 45 Mins of Every Hr (NO EXCESSIVE DRIVING)
Individual Goal:
Conversion %:_______ Leads: __________ Per Hr____________
Employee Signature: ______________________________ Date:____________
Manager Signature: ______________________________ Date:____________
Payment Agreement
Employee name: __________________
Hourly Rate: __________________
Demo Bonus: _________________ (Not Paid upon employee departure)
-This is fully paid for on appointments set by you and product demoed by a sales rep. No bonus paid if product is not demoed. If the lead is turned in as a call to set or no appointment time is set by you, the bonus will be split 50/50 with the phone setter. Any discrepancies or issues will be resolved by the direct manager and that is the final decision. Bonuses will be paid the following pay period after the appointment is conducted and the product is demoed.
Commission: ________(Percentage On Net Sales)
-This is fully paid for on appointments set by you. If the lead is turned in as a call to set or no appointment time is set by you, the commission will be split 50/50 with the phone setter. Commissions are paid upon completion and balance is paid in full by the customer and not until both of those are achieved. Any discrepancies or issues will be resolved by the direct manager and that is the final decision.
Mileage rate: _______________(See Mileage Policy)
