Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.

Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers

Field Marketing the Basics
Training and Continuing Education, Dress Code, Technology, Field Marketing Door Knocking Objectives, How Avalon Evaluates Field Marketers

Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive

Rebuttals
What to do when you run into push back

Extra Videos to Watch
Different looks on how to Canvas

Training Schedule
About Lesson

Training Schedule 

Week 1

DAY 1: 

Complete in class Field Marketing Training 

DAY 2: 

In-class training- Morning (Role-play)

Shadow an experienced Field Canvasser 

DAY 3: 

In-class training- Morning (Role-play)

Canvass with an experienced Field Canvasser

DAY 4-5: 

Independent Canvassing – (Shadowed by an experienced Field Canvasser) 

WEEK 1 MINIMUM REQUIREMENTS: 

18-25 doors knocked an hour. 

(will depend on neighborhood density) 

Knock 45 Mins of Every Hr (NO EXCESSIVE DRIVING) 

1 Lead averaged per 4 hr shift


Week 2

DAY 1: 

Meet with the Field Canvassing Manager for week 1 review

Complete week 1 Field Canvass Test

Independent Canvassing

DAY 2-5: 

Independent Canvassing

WEEK 2 MINIMUM REQUIREMENTS: 

18-25 doors knocked an hour. 

(will depend on neighborhood density) 

Knock 45 Mins of Every Hr (NO EXCESSIVE DRIVING) 

2 Lead averaged per 4 hr shift


Week 3

DAY 1: 

Meet with the Field Canvassing Manager for week 2 review

Complete week 2 Field Canvass Test 

In Class Continuing Education. 

Independent Canvassing

DAY 2-5: 

Independent Canvassing

WEEK 3 MINIMUM REQUIREMENTS: 

18-25 doors knocked an hour. 

(will depend on neighborhood density) 

Knock 45 Mins of Every Hr (NO EXCESSIVE DRIVING)

3 Lead averaged per 4 hr shift


Week 4

DAY 1: 

Meet with the Field Canvassing Manager for week 3 review

Complete week 3 Field Canvass Test

Independent Canvassing

DAY 2-4: 

Independent Canvassing

DAY 5: 

Meet with Field Canvassing Manager for Training Debrief

Released from Field Canvasser Training

Complete Employment

 

WEEK 4 MINIMUM REQUIREMENTS: 

18-25 doors knocked an hour. 

(will depend on neighborhood density) 

Knock 45 Mins of Every Hr (NO EXCESSIVE DRIVING) 

3 Lead averaged per 4 hr shift

 

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