Canvassing
Canvassing is a marketing technique that involves direct contact with potential customers or clients to promote a product, service, or cause.
Field Marketing Employment Agreement
General information and regulations of Avalon Roofing and Exterior
Avalon Employee Public Image and Customer Service Pledge
Perception of the business that affects customers
Avalon Field Marketing Behavioral Policy
Understanding the core policy's
Field Marketing the Basics
Training and Continuing Education,
Dress Code,
Technology,
Field Marketing Door Knocking Objectives,
How Avalon Evaluates Field Marketers
Avalon Field Marketing Vehicle Use and Mileage
Using company or personal vehicles
Avalon Field Marketing Training Schedule and Training Pay
Understanding what Training will look like and how much pay you will receive
Lead Generator Basics
Canvassing Basics
How a Shingle is Put Together
What to know about every layer of a Shingle
Identifying damage
How to identify damage to a roof
What To Look For
Examples of what to look for while canvassing
How to Approach the House
Knowing how to look, knock, and mark the house
Using the Slap System For Appointment Setting
Following the SLAP formula
Scripts (Initial Contact Options) (S, L, A)
Reference scripts to go by while at the homeowner's door
Rebuttals
What to do when you run into push back
Extra Videos to Watch
Different looks on how to Canvas
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Evaluating Field Marketers
1. Adherence to schedule (attendance and timeliness)
(SEE: Avalon Field Marketing Employee Attendance Policy)
2. Adherence to behavioral standards
(Good character/positive attitude)
(SEE: Avalon Employee Public Image and Customer Service Pledge/
Avalon Field Marketing Behavioral Policy)
3. Adherence to Field Marketing Standards and company policies.
4. Performance Standards
A. Door knock minimum requirements
I. Knocks per hr.
II. Leave behind customer call-ins.
B. Door knock conversion rate = Customer interactions to lead sets both appointments and call to sets)
I. Meeting individual conversion rate goals.
C. Call to set conversion rate = Call to sets to appointments set.
I. Number of no answers/Unable to sets
D. Demo Rates
I. The amount of of times the product is shown to homeowners to actual appointments set
Below you can see examples of contests and contest winners of evaluations with the team. This example will show canvassers where they are standing for how many leads they set to knocks per hour, and even demo rates.
