Your job defined:
About Lesson
A sales representative, or “sales rep,” is a person employed or contracted by a company to directly interact with potential customers, identify their needs, present and promote the company’s products or services, and ultimately close deals by persuading them to make a purchase, all while maintaining positive customer relationships throughout the sales cycle. 

 
Key responsibilities of a sales rep include:
  • Prospecting and lead generation: Finding potential customers through various channels. 
     
  • Building relationships: Establishing rapport with customers and understanding their needs. 
     
  • Product demonstrations: Presenting product features and benefits to customers. 
     
  • Sales presentations: Delivering compelling pitches to showcase the value of the product or service. 
     
  • Negotiation: Discussing pricing and terms of sale with customers to reach an agreement. 
     
  • Handling objections: Addressing customer concerns and overcoming resistance to purchase 
     
  • Closing sales: Securing the sale by getting the customer to commit to a purchase 
     
  • Account management: Maintaining ongoing relationships with existing customers to ensure their satisfaction and repeat business. 
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